‘I’d smoke Biscoff if I could’: how a little Belgian biscuit became a social media sensation

Biscoff-based recipes are breaking the internet – everything from cheesecakes and milkshakes to prawn dishes and salads. A few traditionalists are even enjoying the biscuits on their own. What’s behind this sweet success story?

Opens the original publisher in a new tab. Full articles belong to their publishers; a subscription may be required.