Messi's India tour and rise of the solo athlete sports brand
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Source: Deutsche Welle
Published: 2025-12-18 20:42 UTC+10:00
Section: General
Factuality Score: 100
Opinion Category: Neutral
Topics: Africa, India
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Snippet:
Lionel Messi's visit to India, called "The GOAT Tour," is just the latest promotional solo jaunt by a sports star in 2025. It didn't go entirely to plan, with fans storming the pitch in Kolkata, but the number in attendance was proof that interest in sports stars remains sky-high.
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