South China Morning Post · General

HSBC bets HK$4 million a month on flagship branch to keep physical outlets relevant

· By Peggy Ye
Story summary

HSBC is turning to coffee, macarons and essential-oil massages to draw customers into its branches, as traditional lenders rethink their physical networks amid growing use of digital banking. The bank is spending HK$4 million (US$510,200) a month on its five-storey Causeway Bay flagship, which opened on Sunday at Ca…

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