A K-beauty rival? C-beauty brands take on the global market with lines in Ulta, Boots

China’s beauty brands are stepping into the global market, armed with intricately carved lipsticks, ⁠freeze-dried face masks activated with purified water, and creams infused with traditional Chinese medicine ingredients. Proya Cosmetics, the largest C-beauty brand by revenue, is among the most aggressive. Its Advan…

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