Zero sugar, zero margins: The strategy behind Zerostore's rise

For Pyeon Young-min, a 30-year-old co-founder and CEO of unstaffed convenience store chain Zerostore featuring zero- to low-sugar products, the brand's rapid rise has been more about building a franchise model around consumers and store owners than riding the “zero” food trend over the past few years. “Our strategy …

Opens the original publisher in a new tab. Full articles belong to their publishers; a subscription may be required.