Hello Kitty owner Sanrio scraps Japanese TV show Vivant deal over China backlash

Japanese character company Sanrio, owner of popular IPs including Hello Kitty, Cinnamoroll and My Melody, has terminated its planned collaboration with the television drama Vivant following strong public criticism in China. In an official statement released on its Japanese website on Thursday, the company acknowledg…

Opens the original publisher in a new tab. Full articles belong to their publishers; a subscription may be required.