South China Morning Post · General

Alibaba sets sights on record-breaking Singles’ Day with 1 million brands joining festival

· By Ann Cao
Story summary

Alibaba Group Holding is gearing up for its annual Singles’ Day shopping festival on major online marketplaces Taobao and Tmall, with the company expecting a record one million global brands to take part this year. Pre-sales for the event open on Thursday, followed by the formal sale next Tuesday. The company projec…

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