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Medicube enters Mexico’s luxury department store market

· By Lim Ye-jin
Story summary

APR has opened a permanent Medicube store at Mexico’s Palacio de Hierro, becoming the first Korean beauty brand to enter the premium department store chain, the company said Wednesday. The store at the retailer’s Satelite branch, northwest of Mexico City, builds on Medicube’s pop-up at Oasis Coyoacan earlier this ye…

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