Data shows childless adults spend more on toys than familes with kids — and an expert explains why

Today’s toy buyers are kids — at heart.Childless adults are beating out parents with kids as the top toy-buying demographic this year, according to data from Circana.Pokémon, Barbie, LEGO and Marvel super heroes are the top-selling brands, raking in billions from parents with kids — but even more from child-free con…

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