Starbucks' South Korean rivals get extra shot from marketing misstep
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Source: Nikkei Asia
Published: 2026-09-23 05:48 UTC+10:00
Section: General
Factuality Score: 100
Opinion Category: Neutral
Topics: Asia, South Korea, Business & Economy, Asia Pacific
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Snippet:
Independent coffee shop owner Bang Jong-koo says South Korea's big players benefit from customers preferring to know exactly what their coffee will taste like. (Courtesy of Bang Jong-koo)
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