Designed like Aesop, run like 7-Eleven. That’s the ethos behind Drop Shop, where just 150 bottles line the fridges across three budget-focused categories: “weekday” ($15 to $25), “party” ($25 to $40) and “fancy” ($40 plus). The idea is to take the decision-making out of the customer experience and focus on how people actually buy alcohol: by occasion, and price.