‘You fall back in love and trust them again’: How Swans are winning back their fans
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Source: The Age
Published: 2026-09-17 19:30 UTC+10:00
Section: Sport / AFL
Factuality Score: 90
Opinion Category: Neutral
Topics: Sport, Tax & Budget
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Snippet:
This time last month, Sally Edmiston could not have imagined she’d been spending Thursday morning in the third week of September at the SCG, attending the Swans’ open training session the day before a preliminary final. Instead, the 57-year-old was considering cancelling her membership.
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