Mascots, merchandise and Mixue: the new wave of Asian fast food chains in Australia
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Source: Guardian Australia
Published: 2026-09-17 01:00 UTC+10:00
Section: Australian food and drink
Factuality Score: 100
Opinion Category: Neutral
Topics: Culture & Entertainment, Indigenous, Australia, Economy & Finance, Financial Markets, Food & Agriculture, Business & Economy, Asia Pacific
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Snippet:
Since 2023, a slew of fast food and quick service restaurants from east and south-east Asia have debuted in Australia, capturing the youth market and ‘little treat’ culture
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