Think Gen Z is to blame for alcohol’s decline? Think again
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Source: The Age
Published: 2026-09-14 15:58 UTC+10:00
Section: Business / Companies
Factuality Score: 100
Opinion Category: Neutral
Topics: Australia, Natural Disasters, Business & Economy
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Snippet:
In California, a desperate winemaker sets fire to his vineyards. Over a billion litres of whisky languishes in cases in Scotland, never to be drunk. Closer to home, nearly 50 Australian craft breweries have collapsed over the past three years, while Treasury Wine Estates, the company behind Penfolds, recently recorded a $1 billion loss.
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