A purple yam from the Philippines gives matcha a run for its money in Japan
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Source: Nikkei Asia
Published: 2026-08-30 17:28 UTC+10:00
Section: General
Factuality Score: 100
Opinion Category: Neutral
Topics: Culture & Entertainment, Indigenous, Asia, Food & Agriculture, Business & Economy, Asia Pacific
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Snippet:
Ube-based desserts are served at Studio Cafe Maru in Tokyo. Japan's latest food trend is being partly sustained by Instagram appeal and oshi-katsu fan culture. (Photo by Tokuyuki Matsubuchi)
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