‘We’re the new Vegemite’: Yo-Chi wins over London, next stop America
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Source: The Age
Published: 2026-08-30 12:14 UTC+10:00
Section: Business / Entrepreneurship
Factuality Score: 100
Opinion Category: Neutral
Topics: Europe, Australia, Business & Economy
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Snippet:
The first person in line for last Thursday’s midday opening of Yo-Chi’s first London store had been there since 6:30pm. Not an Aussie, but a Brit. The second person in line was an Australian girl, no older than 12, who had created a home-made cardboard box – her mock-up of a compostable Yo-Chi cup.
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