"Fibermaxxing" Craze Forces Big Food into Reformulation Cycle
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Source: Zero Hedge
Published: 2026-08-22 13:00 UTC+10:00
Section: General
Factuality Score: 100
Opinion Category: Neutral
Topics: Health, Food & Agriculture, Drugs, Retail
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Snippet:
BNP Paribas analysts say Gen Z's growing awareness of healthy, high-protein, high-fiber diets is accelerating a reformulation cycle across the Big Food industrial complex, as manufacturers race to make products more appealing to the youth and those on GLP-1 weight-loss drugs.
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