How Bronze Age Arabian traders invented ‘brand value' | The National
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Source: The National (UAE)
Published: 2026-08-20 04:00 UTC+10:00
Section: General
Factuality Score: 100
Opinion Category: Neutral
Topics: Science, Europe, World News
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Snippet:
The ad men of Madison Avenue may think they conjured up the importance of brand recognition, but an archaeological study suggests its value stretches back as far as the Bronze Age.
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