From Al Jazira to Al Nassr: Why global brands want a piece of Gulf sport | The National
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Source: The National (UAE)
Published: 2026-08-16 12:10 UTC+10:00
Section: General
Factuality Score: 100
Opinion Category: Neutral
Topics: Sport, Culture & Entertainment, Indigenous, World News
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Snippet:
Once upon a time, a sports sponsorship in the Gulf meant a logo on a football shirt. Today, the region’s clubs, athletes and sporting events are becoming valuable platforms for global brands, and the partnerships are as much about culture, influence and international reach as they are about sport.
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