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    China’s brands must outgrow diaspora bubble to hit soft power potential

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    Source: South China Morning Post
    Published: 2026-08-08 07:30 UTC+10:00
    Section: General
    Factuality Score: 100
    Opinion Category: Neutral
    Topics: Politics, Education, Asia, China, Asia Pacific
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    Snippet:
    Only through commercial independence and deep localisation can Chinese firms abroad forge a durable soft power that state policy can’t produce
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