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    The international hotel chains targeting China’s value-driven travellers

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    Source: South China Morning Post
    Published: 2026-08-03 11:00 UTC+10:00
    Section: General
    Factuality Score: 92
    Opinion Category: Neutral
    Topics: Business, Asia, Economy & Finance, China, World News, Business & Economy, Asia Pacific
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    Snippet:
    Global hotel groups are expanding into China’s midscale segment as price-sensitive travellers seek value without sacrificing brand trust
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