Adidas Shares Crash After World Cup Spending Fuels Earnings Miss
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Source: Zero Hedge
Published: 2026-07-30 20:55 UTC+10:00
Section: General
Factuality Score: 100
Opinion Category: Neutral
Topics: Business, Europe, Financial Markets, Tax & Budget, World News
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Snippet:
Adidas shares crashed the most on record in Europe after outsized World Cup marketing spending weighed on second-quarter operating profit, overshadowing stronger-than-expected tournament-related sales.
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