BTS' concerts have been so successful, it's now bad for its own agency Hybe's shares
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Source: CNBC
Published: 2026-07-29 15:01 UTC+10:00
Section: General
Factuality Score: 100
Opinion Category: Neutral
Topics: Asia, South Korea, Economy & Finance, Financial Markets, Business & Economy, Asia Pacific
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Snippet:
Despite the success of BTS powering South Korea's largest K-pop agency Hybe to a stellar set of second quarter results, the agency saw as much as 2.845 trillion won ($1.96 billion) wiped from its market cap in less than 24 hours.
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