Cracker Barrel Dumps CEO After Woke Logo Fiasco
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Source: Zero Hedge
Published: 2026-07-28 06:40 UTC+10:00
Section: General
Factuality Score: 100
Opinion Category: Neutral
Topics: Politics, Family
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Snippet:
Shares of Cracker Barrel Old Country Store have yet to fully recover from outgoing CEO Julie Masino's brief "woke" rebranding effort last year. The family-dining chain quickly restored its iconic "Old Country Store" logo and nostalgic aesthetic. Still, the failed overhaul now appears to have cost Masino her job after exposing a serious failure of brand stewardship.
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