World Cup’s success will pay off for soccer in US — but real growth is a slow burn
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Source: New York Post
Published: 2026-07-21 15:04 UTC+10:00
Section: General
Factuality Score: 100
Opinion Category: Neutral
Topics: Sport, Transport, Labour & Workers, Space, World News
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Snippet:
The grandiose marketing phrases that came with the World Cup — “change soccer forever in the United States,” and “rocket fuel,” and so on — do us a disservice by setting the sport up for failure.
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