17m viewers and counting: World Cup bargain delivers ratings screamer for SBS
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Source: The Age
Published: 2026-07-15 14:53 UTC+10:00
Section: Business / Companies
Factuality Score: 100
Opinion Category: Neutral
Topics: World News, Business & Economy
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Snippet:
More than 17 million Australians have viewed the FIFA World Cup on SBS during the first 100 matches of the tournament, with each game reaching an average audience of 1.3 million people, audience figures show.
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