Nikkei Asia · General

Japan toymaker Tomy tries again with Licca-chan doll in the land of Barbie

· By Staff Writer
Story summary

With higher prices than Mattel's Barbie, Tomy is targeting adult fans of its Licca-chan dolls to increase sales. (Tomy)

Read at Nikkei Asia

Opens the original publisher in a new tab. Full articles belong to their publishers; a subscription may be required.

Your local edition.

Choose a timezone for story timestamps and date filters.