Banks are creating K-dramas now — and viewers are tuning in

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Source: The Korea Herald
Published: 2026-07-12 15:12 UTC+10:00
Section: All News
Factuality Score: 100
Opinion Category: Neutral
Topics: Culture & Entertainment, Economy & Finance, World News, Business & Economy
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Snippet:
From romances to corporate banking storylines, financial institutions are embracing entertainment to connect with millennials and Gen Z
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