Miniso banks on finding the next Labubu as it opens 100 US stores

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Source: Nikkei Asia
Published: 2026-07-11 04:30 UTC+10:00
Section: General
Factuality Score: 100
Opinion Category: Neutral
Topics: Business & Economy, Asia Pacific
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Snippet:
Miniso Chief Marketing Officer Robin Liu, left, and Tom Bartlebaugh, Miniso USA's chief executive officer, with YOYO character plush toys. (Photo by Pak Yiu)
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