Can China’s budget brands crack developed markets? Mixue shows it won’t be easy

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Source: South China Morning Post
Published: 2026-07-06 11:00 UTC+10:00
Section: New York
Factuality Score: 100
Opinion Category: Neutral
Topics: Business, Asia, Economy & Finance, China, Tax & Budget, World News, Business & Economy, Asia Pacific
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Snippet:
Slow expansion in Japan and store closures in Hong Kong suggest low prices may not be enough to win over consumers in mature economies
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