All the whey up! A dairy byproduct is now the star of the ‘proteinmaxxing’ boom – but is demand too high?

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Source: Guardian Australia
Published: 2026-07-02 21:00 UTC+10:00
Section: Food & drink industry
Factuality Score: 100
Opinion Category: Neutral
Topics: Food & Agriculture, Business & Economy
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Snippet:
As GLP-1s drive the current protein craze, a supplement once only taken by powerlifters is now so popular US producers are struggling to keep up
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