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    China missed the World Cup. Its brands didn’t | South China Morning Post

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    Source: South China Morning Post
    Published: 2026-06-24 20:00 UTC+10:00
    Section: General
    Factuality Score: 100
    Opinion Category: Neutral
    Topics: Sport, Asia, China, Media, World News, Business & Economy, Asia Pacific
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    Snippet:
    From broadcast operations to sponsorships, Chinese companies were major players at football’s biggest event despite geopolitical friction.
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    >>> Read full article at South China Morning Post <<<
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