ROX becomes industrial bridge to prove UAE brands can grow beyond borders | The National

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Source: The National (UAE)
Published: 2026-06-23 14:00 UTC+10:00
Section: General
Factuality Score: 100
Opinion Category: Neutral
Topics: Politics, Trade & Sanctions, Business & Economy
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Snippet:
ROX Abu Dhabi has signed a landmark joint venture with leading Egyptian group Ezz Elarab Elsewedy Investments (ESI) to establish ROX ESI Egypt in Cairo, a move witnessed by Egypt's Minister of Investment and Foreign Trade, Dr Mohamed Farid, and Minister of Industry, Eng Khaled Hashem, with the ROX management team, including founder and chief executive Jarvis Yan, alongside ESI's senior leadership, Hisham Ezz Elarab and Ahmed Elsewedy.
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