China missed the World Cup. Its brands didn’t

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Source: South China Morning Post
Published: 2026-06-13 07:13 UTC+10:00
Section: Lenovo
Factuality Score: 100
Opinion Category: Neutral
Topics: Sport, Asia, China, Media, World News, Business & Economy, Asia Pacific
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Snippet:
From broadcast operations to sponsorships, Chinese companies hold key roles at football’s biggest event despite geopolitical friction
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