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    The World Cup of adverts: How brands are competing to entertain, not simply sell

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    Source: BBC News
    Published: 2026-06-12 14:18 UTC+10:00
    Section: General
    Factuality Score: 100
    Opinion Category: Neutral
    Topics: Sport, Elections, World News
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    Snippet:
    Almost six minutes into Nike's frenzied recent football-themed advert, Norwegian superstar striker Erling Haaland finally leaps into life.
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