FIFA turns to influencers and streaming platforms to entice new fans

In this image provided by LiveMode, from left, Barbara Coelho, Brazil soccer star Ronaldo, FIFA President, Gianni Infantino, Casimiro Miguel and star Luisinho, greet on the set of CazéTV at the Club World Cup soccer final July 13, 2025,, in East Rutherford, N.J. (Venessa Carvalho/LiveMode via AP

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