[ANN] Philippine ube is now the world's next matcha. Now what?
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Source: The Korea Herald
Published: 2026-05-31 17:38 UTC+10:00
Section: General
Factuality Score: 100
Opinion Category: Neutral
Topics: Europe, Lifestyle, Philippines, Weather, Food & Agriculture, World News, Asia Pacific
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Snippet:
MANILA, Philippines (Philippine Daily Inquirer/ANN) -- In the Philippines, ube is a staple. In the United States and everywhere else, it's the trendiest flavor to hit after matcha. And while ube has been on the international food scene since the mid-2010s, when non-Filipino lifestyle publications named ube as a "hot Instagram trend," the once-nascent food fad now seems to be reaching its peak after Starbucks chains in countries such as the US and the UK have now launched drinks featuring
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