From town hall to TikTok: The Sydney councils spending big on influencers
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Source: The Age
Published: 2026-05-20 11:30 UTC+10:00
Section: National / NSW
Factuality Score: 100
Opinion Category: Neutral
Topics: Politics, Australia, Tax & Budget
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Snippet:
Sydney councils are increasingly paying influencers, TikTok creators and Instagram personalities to promote council projects, festivals and tourism campaigns, marking a significant shift away from traditional government advertising.
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