China auto chiefs reinvent themselves as influencers via livestreams
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Source: Nikkei Asia
Published: 2026-05-19 14:56 UTC+10:00
Section: General
Factuality Score: 100
Opinion Category: Neutral
Topics: Politics, Culture & Entertainment, Transport, Asia, China, Media, Business & Economy, Asia Pacific, Retail
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Snippet:
Xiaomi founder Lei Jun, left, shows one of the company's cars to Spanish Prime Minister Pedro Sanchez in Beijing on April 13. The executive is also no stranger to using social media to tout the automaker's products. © Reuters
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