China ice cream chain Mixue takes page from Labubu with Snow King merch
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Source: Nikkei Asia
Published: 2026-05-13 01:23 UTC+10:00
Section: General
Factuality Score: 100
Opinion Category: Neutral
Topics: Asia, Weather, China, Business & Economy, Asia Pacific
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Snippet:
Mixue opened this large store, with a second floor dedicated to Snow King merchandise, in Guangzhou in December. (Photo by Shizuka Tanabe)
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