How Sony leveraged data to make the Demon Slayer film a hit
--------------------------------------------------------------------
Source: Nikkei Asia
Published: 2026-05-10 11:44 UTC+10:00
Section: General
Factuality Score: 100
Opinion Category: Neutral
Topics: Culture & Entertainment, Economy & Finance, Media, Business & Economy, Asia Pacific
--------------------------------------------------------------------
Snippet:
A new team broke down walls and connected disparate silos within the Sony Group to find fans lurking in unexpected corners like financial services. This helped "Demon Slayer: Kimetsu no Yaiba -- Infinity Castle Arc, Chapter One: Akaza Returns" gain hit status.
--------------------------------------------------------------------