Indie music has been invaded by fake fans and cynical viral campaigns. Here’s how deep it all goes
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Source: Guardian Australia
Published: 2026-04-29 19:15 UTC+10:00
Section: Music
Factuality Score: 100
Opinion Category: Neutral
Topics: Culture & Entertainment, Media, Business & Economy
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Snippet:
Companies such as Chaotic Good are confecting social media buzz to promote Geese, Oklou and other indie darlings. Industry insiders reveal how widespread the practice is – even if no-one is sure it actually works
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