‘Switch-on’ diet: Why people are swapping meals for protein shakes
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Source: The Korea Herald
Published: 2026-04-27 14:40 UTC+10:00
Section: All News
Factuality Score: 100
Opinion Category: Neutral
Topics: Culture & Entertainment, Economy & Finance, Financial Markets, Media, World News, Business & Economy, Retail
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Snippet:
A new diet trend centered on protein intake and metabolic “resetting” is gaining traction among women in their 20s and 30s, fueled by social media buzz and a rapidly expanding market for ready-to-drink protein products.
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