Meta’s Australian cash machine: $1.5 billion shipped offshore
--------------------------------------------------------------------
Source: The Age
Published: 2026-04-27 12:29 UTC+10:00
Section: Technology
Factuality Score: 100
Opinion Category: Neutral
Topics: Australia, Technology & AI, Business & Economy, Technology
--------------------------------------------------------------------
Snippet:
Facebook, WhatsApp and Instagram pulled in $1.74 billion from just a portion of its Australian advertisers last year, a 19 per cent jump on 2024, but shipped $1.51 billion of that back to other companies owned by Meta for the privilege of reselling the tech giant’s ad inventory.
--------------------------------------------------------------------