Purple ube’s viral rise is turning a Filipino staple into a global trend — but supplies are tightening
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Source: CNBC
Published: 2026-04-26 23:36 UTC+10:00
Section: General
Factuality Score: 100
Opinion Category: Neutral
Topics: Europe, Philippines, World News, Asia Pacific
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Snippet:
Long-time Filipino restaurateur Chris Joseph has served ube across his London establishments for the past decade, but interest in drinks and desserts featuring the purple yam has surged in the past year.
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