Woolworths used ‘subtle magic’ to mislead consumers: ACCC
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Source: The Age
Published: 2026-04-21 11:47 UTC+10:00
Section: Business / Companies
Factuality Score: 100
Opinion Category: Neutral
Topics: Politics, Crime & Justice, Law & Courts, Business & Economy, Crime & Justice, Retail
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Snippet:
Woolworths’ strategy in communicating the price of products employed a “subtle magic” that misled shoppers into thinking the prices of pantry staples had become cheaper when they had not, the Federal Court has heard.
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