The Rotary Club of Colombo Uptown and the Women’s International Foundation (WIF) have signed a Memorandum of Understanding (MOU) with MullenLowe Sri Lanka, forming a strategic partnership to scale the ‘Dear Father’ programme into a national movement. As part of this collaboration, MullenLowe Sri Lanka will serve as the Creative and Public Relations Partner, leading the campaign and communications strategy to promote equitable, non-violent, and responsive fatherhood across Sri Lanka.