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'Silent killers': How AI start-ups are trying to solve one of the retail industry's biggest problems

· By Elsa Ohlen
Story summary

It pinches here; drags there; the draping is wrong. These are some of the examples of the feedback a new crop of artificial intelligence apps might give a prospective customer trying on clothing ahead of a purchase, and in the process reduce the chances of a product being returned to a store.

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