Gen Z trusts customer reviews of products over influencer endorsements: new study
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Source: New York Post
Published: 2026-03-25 05:18 UTC+10:00
Section: General
Factuality Score: 100
Opinion Category: Neutral
Topics: Science, Lifestyle, Retail
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Snippet:
Nearly three-quarters (72%) of Gen Z say customer reviews are the most credible influence when engaging with a brand, according to a new national study of 2,000 consumers conducted by Walr on behalf of We are Talker.
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