The Guide #231: How the hunt for the next James Bond became the franchise’s best marketing tool
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Source: Guardian Australia
Published: 2026-02-21 18:00 UTC+10:00
Section: Culture
Factuality Score: 100
Opinion Category: Neutral
Topics: Culture & Entertainment, Indigenous
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Snippet:
In this week’s newsletter: The race to crown a new 007 has become its own long‑running spectacle, turning the search for Bond into an event as big as the films themselves
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